Araneno is leveraging its unique and extensive expertise in digital video and embedded systems to design low-cost, high-performance solutions that are perfectly in tune with the latest market trends:

The Digital Television Opportunity
Digital television's long-awaited transformation into a mass-market phenomenon with premium TV services and personalized TV capabilities is now fully in progress. Exciting emerging applications with broad consumer appeal, such as Video on Demand and Near Video on Demand (VoD/NVoD), Digital Video Recording (DVR), video streaming and Internet applications are spurring widespread consumer demand. At the same time, advanced new compression technologies and the worldwide expansion of broadband infrastructure are increasing the availability of advanced digital TV services.

Hollywood Studios Unite To Provide Content Directly
The Moviefly venture that was formed by MGM, Sony, Paramount, Universal and Warner Bros. last August, will enable the studios to distribute movies on demand over IP.

Increasing IP Convergence
Digital television has conventionally been transmitted in DVB format over the cable and satellite infrastructure. As Internet broadband infrastructure, including both DSL and cable modems, is continuously expanding, digital video transmission over IP is becoming more widespread. The expansion of content delivery over IP will profoundly transform the entertainment experience on every level.

Market is IP Ready
While all global markets are set to experience rapid growth, the Far Eastern and European markets will be at the forefront for rolling out new infrastructure and advanced services for handling rich content over IP networks. The long awaited fully converged 'last mile' solutions are getting closer to consumers every day. This is fueled in part by the growing consumer demand for digital TV services throughout the world, increasing broadband capacities as the world moves toward IP, as well as the fierce competition between Telco's and service providers to deliver the most advanced services.

Expansion of LAN Networks
The increasing use of local area networks in the corporate, commercial and Olast mile' home markets creates the ideal setting for enabling the direct delivery of rich digital content. Major beneficiaries from the ability to provide TV over IP services include any entities that rely on having a constant and heavy live video feed 'from the field' such as video conferencing companies, remote surveillance companies, hotel TV services, remote medical services and long-distance learning organizations.

A Consumer Driven Market
A range of applications and revenue-generating services are now gaining widespread appeal due to increased consumer awareness of digital television capabilities. As end-user driven demand for these now-premium services grows, television manufacturers and service providers will need high performance solutions capable of delivering these services to end-users at mass market price points.

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